Digital marketing is the promotion of products or brands via one or more forms of electronic media. Social Media Marketing is a component of digital marketing.Digital marketing is often referred to as 'online marketing' or 'internet marketing'. Digital Marketing includes many advertising channels including SEO (Search Engine Optimisation), email marketing (e-newsletters), Social Media marketing, Pay per click advertising (e.g. Google AdWords), Brand Monitoring and Reputation Management.
Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Three Keys to Digital Marketing Success
- Manage complex customer relationships across a variety of channels – both digital and traditional.
- Respond to and initiate dynamic customer interactions
- Extract value from big data to make better decisions faster.
Digital Marketing Which Covers
- Online Promotion
- Online Brand Reputation
- Web Content Management
- Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Pay Per Click
- E-Mail Marketing
- Online Advertizement
- Facebook marketing
- Twitter marketing